We’ve gotten used to calling on Siri, Cortana and Google to answer questions, give directions and tell really bad jokes — and it looks like yet another oddly-named digital assistant is about to join the roster.
According to a screenshot of the Korean version of Samsung Pay’s beta page captured by SamMobile Monday, Samsung’s upcoming AI program will be named Bixby. The name appeared as a category available for selection on a drop-down menu that appeared on the site.
This might confirm the speculation that followed Samsung’s trademark filings for the name and another, Kestra, back in November. While the company confirmed that an AI assistant will be included in the upcoming Galaxy S8 back in November, details have been scarce.
Bixby is likely the brainchild of Viv Labs, an AI company whose founders were responsible for Siri, which Samsung acquired in October.
The screenshot also reveals Samsung Pay Mini, which is reportedly a pared down, online-only version of the mobile payment service.
Samsung pulled the options from the page not long after reports surfaced — now only “SamsungPay” is the sole option available for selection. Clearly, Bixby and Mini were topics that Samsung wasn’t prepared for the public to know about just yet, making it all the more likely that they’re being prepped for a bigger reveal sometime soon.
We can expect definite confirmation of Bixby, Samsung Pay Mini and all of the various Galaxy S8 design rumors when the flagship is finally unveiled in the coming months.
Whether that will happen at the World Mobile Congress in February or later on in April at a standalone event is still unclear — but whenever it is, it looks like Samsung users will finally have an excuse for calling out a silly name every time they need something from their phones.