Indians will soon be treated to a customized breakfast menu at McDonald’s outlets as the burger giant revamps its morning platter to suit the local palate.
The new menu will be rolled out by the weekend, initially in Mumbai, and then across India, The Economic Times reported.
Indians are known to love their elaborate breakfasts. And in a country where culinary traditions differ every few miles, McDonald’s intends to make the most of this diversity.
On its new breakfast menu will be items like the “masala dosa burger” and the “molaga podi sauce” — traditional tastes from the south of India.
While “masala dosa” is a pancake stuffed with potato-and-vegetable filling, “molaga podi” is a dry spiced powder made from mixed lentils and sesame seeds. And both will take on a new avatar when served with the good old McDonald’s burger.
This isn’t the first time though that the U.S. food retailer has innovated in India.
In 2009, it had introduced the McAloo Tikki burger, “specially crafted for India,” that was a take on a widely popular street food in this part of the world. And it sells like hot cakes even today.
India’s been a focus market for the Chicago-headquartered food company, which has added 120 stores here across new formats and services.