Facebook empowers Page owners to politicize their posts

Facebook users may see more posts nudging them to contact lawmakers.

A recent update to the social network lets Page owners create individual posts that include a button for Facebook users to contact their local representatives. 

The feature is available as an icon on the post to Page owners within certain categories, including non-profits and media organizations. Props to Ziad Ramley for noticing this:

The “Contact Your Representative” feature was available to personal profiles earlier this year, as part of Facebook’s release of “Town Hall” in March. 

By adding Pages into the mix, it evidently expands the possibility of people seeing the feature. It also empowers these Page owners to be more politically engaged. 

Here’s how it works: 

1. All Page owners and Facebook users can see the feature within the “Feeling or Thinking” activity section of the post composer unit. 

Image: kerry flynn/facebook screenshot

2. Type “contacting.”

Image: kerry flynn/facebook screenshot

3. Choose an elected representative. 

Image: kerry flynn/facebook screenshot

4. Post, and it will include a “Contact” button. 

Image: kerry flynn/facebook screenshot

Even though in the example I selected President Donald Trump, the person who sees the post and chooses to click on the button will be encouraged to contact their own representatives. Facebook will prompt you to determine who your local representatives are by entering your address. 

Community, as Facebook CEO Mark Zuckerberg would say. 

WATCH: This device can tell if your food has gluten

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