Amazon wants to give you even more reason to buy everything you could possibly want online just in time for the holiday season — so the e-retail behemoth is branching out into another state of reality.
The company just announced a new augmented reality (AR) functionality for the Amazon App that will give shoppers a chance to envision real-world products around their homes before deciding to buy them.
Want to see how that fancy looking, Prime-eligible coffee table fits in your living room? Just pull up the Amazon app, enable the AR camera, and boom: You can see exactly how it would fit, there on your phone in front of you.
Amazon didn’t specify exactly which of its offerings will be optimized for the app, but it claims that “thousands” of items across multiple product types will be viewable in AR. You can check out exactly how the tool works in the video below.
The app update is now available for the Amazon app on iOS 11 via Apple’s ARKit, so for now AR View is strictly for shoppers that have iPhones dating back to the 6S. Amazon didn’t share any plans to expand to Android phones.
AR visualization is a growing trend as the tech becomes more common, thanks to new efforts from Apple and Google. Home goods giant Ikea offered one of the first apps using the new ARKit for its customers back in September, while Google teamed up with Wayfair to show off a similar functionality for Tango phones on a mobile version of Chrome at the I/O conference in May.
Amazon is ramping up the tech offerings, giving us voice ordering with Alexa, AI style guidance with the Echo Look, and now AR functionality. The services are all cool shortcuts to make shopping easier than ever — which is exactly what Amazon wants to drive sales.